Click here for a short movie on
how Nanit®active works:
What’s most interesting, however, is that Henkel and SusTech follow the lead of many other European firms in framing their new product along the “nano is nature” frame. Corporations in
Analogies between lotus flowers and nano umbrellas (see nano|public blog from August 18, 2006), in this case, are replaced with comparisons between Nanit®active and the natural growth of grass and seeds:
"A natural process: The growth of plants from seeds and rain is comparable to the growth of a protection layer from Nanit®active and saliva."