"I would hope that researchers continue to rely on their data, rather than on what “spin” on an issue might prove more convincing."Framing, of course, has nothing to with spinning non-information. Rather, as the Nobel Prize-winning work by Daniel Kahneman shows (see nanopublic post from April 6, 2007), framing deals with how the presentation of ambiguous stimuli influences audience interpretations. The question is not if we should frame or not. All messages are framed somehow. The question is how we can do a better job of presenting scientific facts, i.e., information that the vast majority of the population sees as ambiguous stimuli, to use Kahneman's language.
(Click here for the complete set of letters in SCIENCE.)
For more background, see:
Scheufele, D. A., & Tewksbury, D. (2007). Framing, agenda-setting, and priming: The evolution of three media effects models. Journal of Communication, 57(1), 9-20.
... and also a piece that Matthew C. Nisbet and I have forthcoming in The Scientist where we discuss some of the debates and their scientific merits in greater detail.