One more piece of evidence on the importance of language. AdvertisingAge on how tweaking the language could have helped avoid legislative delays on the bailout/rescue package for U.S. financial institutions:
PR Pros Offer Pointers to 'Bailout' Backers
For Starters, 'Rescue' Might Be a Better Term
By Michael Bush
Published: October 01, 2008
"NEW YORK (AdAge.com) -- Better marketing could have delivered a bailout package by now. Indeed, according to some communications professionals, something as basic as not calling it a "bailout" may have meant faster approval. ..."
(Click here for full article.)
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